Eseosa Ogbeide, the Creative Director and Founder of Sugar Moments Photography, recently shared her inspiring success story and offered valuable advice to aspiring entrepreneurs. Drawing from her own experience as a successful entrepreneur, Ogbeide emphasizes the importance of having a clear purpose when starting a business and understanding the target audience.

For Ogbeide, knowing the “why” behind the business is a crucial motivator, especially in the challenging landscape of Nigerian entrepreneurship. Understanding the purpose of the business helps entrepreneurs stay focused and determined even during difficult times.

In addition, Ogbeide highlights the significance of identifying the target audience and tailoring business offerings to meet their specific needs. By doing so, entrepreneurs can make targeted and effective decisions that lead to better results and business growth.

At Sugar Moments Photography, Ogbeide’s business, she goes beyond capturing images; she freezes precious moments that hold sentimental value for her customers. Her work allows people to preserve memories that become a piece of personal history, enabling them to relive and cherish the most beautiful experiences in their lives.

Ogbeide’s dedication to preserving priceless memories through photography has made her business stand out. Her passion for freezing moments in time continues to provide immense value to her customers, allowing them to hold onto the magic of life’s most cherished experiences.

Recently, Eseosa Ogbeide was among the top business minds who attended the prestigious TourLa: Lagos Business Tour With Ediale Kingsley. This event brought together leading business professionals to share insights, network, and engage with the press, highlighting Ogbeide’s recognition and influence within the entrepreneurial community.