Indulgence Digital Concept Unveils Its New Project

What is the Digital Economy? The digital economy refers to the global network of economic activities, commercial transactions, and professional interactions that are made possible by information and communications technologies (ICT). In essence, it represents the economy built upon digital technologies. Don Tapscott introduced the term “digital economy” in his 1995 best-selling book, The Digital Economy: Promise and Peril in the Age of Networked Intelligence.

Importance of the Digital Economy: The digital economy emphasizes the opportunity and necessity for individuals and organizations to utilize technologies to perform tasks more efficiently, swiftly, and in novel ways compared to traditional methods. It enables leveraging technology to engage in activities that were previously unfeasible, encouraging innovation and excellence.

Entrepreneurs in the Digital Economy: Numerous entrepreneurs have harnessed the technologies driving the digital economy to establish new companies and innovative business models that were previously non-existent. Notable examples include ride-sharing platforms like Uber, Bolt, and Lyft, home rental service Airbnb, and on-demand content providers such as Netflix and Spotify.

About #IDCL2023: How to be Consistent in Business in a Digital Economy: This year’s #IDCL2023 seminar features prominent Nigerians who have excelled in their respective business ventures and are eager to share their experiences. The free seminar is a way of giving back to society, especially to the youth seeking guidance on starting businesses or understanding the Nigerian economy in the 21st century. The target audience for this event is individuals aged 18 to 35 years old, but it is open to the general public as well.

The seminar, scheduled for August 4th in Abuja, has already garnered over 300 registrations. Distinguished personalities like Obi Iyiegbu (Obi Cubana), Dr. Emmanuel Idenyi Shaibu (the Millennium Entrepreneur), Victor Prince Dickson (founder of Skillcomvalley), Ifiokobong Ating (specialist in advertising dynamics), and Deno Vour Bon will be featured as speakers.

Significance of the Seminar: The event holds great importance for the country, particularly for young Nigerians, as it can potentially impact Nigeria’s future. With the recent Gross Domestic Product (GDP) report indicating that the information and communications technology (ICT) sector contributed 18.44% to Nigeria’s GDP in the second quarter of 2022, with a growth rate of 6.55% from Q1 2022, there is a clear opportunity for youths across all sectors of the economy to leverage the digital economy, dream big, and remain consistent in their pursuits.

About Indulgence Digital Concept (IDCL): IDCL is a rapidly growing advertising agency in Nigeria, known for its innovative approach to advertising. The company specializes in digital marketing, traditional advertising, brand activation, and business consulting. It has collaborated with various local and international organizations worldwide and offers crucial support to businesses, including building a strong social media presence. The agency is headed by the talented Oluwakemi Olorode, who will be hosting the #IDCL2023 seminar.

About Oluwakemi Olorode: Oluwakemi Olorode is a business expert, communicator, entrepreneur, business consultant, and child rights activist. Originally from Isundurin, Ejigbo local government in Osun state, Southwest Nigeria, she is recognized for her contributions to media marketing, business growth development, and as the founder of IDCL—one of Nigeria’s leading advertising consultancy firms. Oluwakemi has a rich background, having worked in prominent organizations like the Nigeria Television Authority (NTA), Helwelt System Limited, Tech Republic, Pyrich Group, and Hot FM Nigeria before establishing IDCL. She is also an accomplished speaker on topics such as business, career development, entrepreneurship, youth, and women’s affairs, and has volunteered for esteemed organizations like the United Nations, ECOWAS, Beyond the Classroom Foundation, and other NGOs.

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